User Generated Content Marketing

Our UGC agency is home to 1,000+ skilled creators with a deep understanding of social media. They are ready and equipped to produce
high-converting content for your brand’s website, social media or advertising.

What is User Generated Content (UGC)?

UGC refers to content that is created by customers or fans of a brand, as opposed to the brand itself.
UGC is often seen as more authentic and trustworthy than company branded content, as it comes
directly from customers who have experienced the brand's products or services.

+3,000
Assets Created
1,000+
UGC Creators

Why UGC?

Brand success hinges on audience attention. UGC video content captures & retains that very audience attention due to its relatable nature. Our UGC content agency will produce a fleet of high-converting, authentic video content that can showcase your brand and its offerings, saving you a bunch of time so you can focus on growing your business.

Why Us?

At Red Yolk, we excel as a UGC marketing agency managing every aspect of the UGC content process for your brand. From creative concepting, to briefing our 1,000+ community of Australian UGC content creators who are experts at producing high-converting video content. Your role is simply to approve the UGC video content, and you're good to go.

Our UGC Agency Process

Contact Us
  • 1. Strategy Session Call

    We'll ideate with you to organise approved creative concepts.

  • 2. Creator Selection

    We'll select & brief creators that align with your brand and target audience from our database.

  • 3. UGC Content Creation

    We'll handle everything from briefing to the final edited content.

  • 4. Delivery of Final Assets

    UGC content will be uploaded in a cloud folder, ready for download.

Brands that we have worked with
An Influencer demonstrating a product

FAQs

What is a UGC agency?
User generated content (UGC) is any content — text, videos, images, reviews that are created by people, rather than brands or organisations. These people are typically existing customers who have had experience with your brand, hence why their video content is more often seen as authentic & reliable vs. traditional branded content.

A UGC agency specialises in creating and managing UGC videos for brands and businesses. We work closely with UGC content creators & micro influencers to create these UGC videos.
How can UGC content benefit my business?
- Showcase real-life experiences and testimonials from customers
- Help build brand loyalty and encourage others to try your product or service
- Humanise your business due to its authentic nature, in turn generate more sales
How many UGC videos do I receive?
We typically do a minimum of four videos, our packages and pricing options are tailored to meet your unique needs.
Schedule a call with us to learn more and determine the best fit for your business.We understand that things change. You can cancel your plan at any time and we’ll refund you the difference already paid.
Who edits the UGC videos?
Our expert team of video editors will handle everything to ensure we produce videos that are not only aligned with your brand but are also scroll stopping & high converting.
How does the UGC influencer collaboration process work?
Our UGC collaboration is a four-step process. We start with a strategy session to ideate creative concepts, then select and brief creators aligned with your brand. Our team handles everything from initial briefing to final content delivery. The final UGC content is uploaded to a cloud folder, ready for download. This streamlined process ensures a seamless experience from ideation to final UGC delivery.
Do I retain ownership of the UGC assets created through your process?
Certainly. Organically, every asset created through our UGC process belongs to you. However, for any paid usage, we handle negotiations on your behalf to secure favourable rates. This ensures that while you have full ownership for organic use, we actively manage and facilitate paid usage agreements to best suit your requirements.
Can I choose specific influencers for my UGC campaign?
Absolutely. You have the freedom to select influencers aligned with your brand and target audience. Alternatively, we can leverage our expertise to recommend creators based on their portfolio experience and alignment with your industry. For instance, if you're a skincare brand, we'll strategically choose creators with a proven track record in producing UGC skincare videos, ensuring a tailored fit for your campaign objectives.
What are the turnaround times for UGC videos?
Our typical turnaround time for UGC videos is 7-10 days from the UGC creator receiving the product. It's important to note that this timeframe may be expedited for service-based or e-product campaigns, ensuring you see the impactful results of your campaign promptly.