Generate excitement and awareness for the Tupperware WOW Pop Microwave Popcorn Maker as the go-to solution for making customisable, connoisseur-level popcorn at home.
Red Yolk partnered with four carefully selected lifestyle and family-oriented influencers to showcase the unique features of the WOW Pop Microwave Popcorn Maker.
Influencers were briefed to position it with a movie night theme, hooking viewers within the first five seconds by showing its collapsible design.
They brought the product to life showing how easy it is to make gourmet popcorn at home, highlighting its features.
Red Yolk managed all campaign logistics, ensuring seamless coordination and high-quality video content creation.
The campaign achieved remarkable results, positioning the WOW Pop Microwave Popcorn Maker as a must-have kitchen gadget.
With just 7 pieces of content shared across TikTok and Instagram, the influencer marketing campaign generated over 3.3 million organic impressions, 68,000+ likes and comments, and over 5,000 shares, driving widespread visibility and engagement.
The buzz around the WOW Pop sparked user-generated content from mums sharing their own popcorn recipes and led to the product selling out on Tupperware’s website within 2 weeks of launch,
Red Yolk’s Food Influencer Marketing
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