To drive awareness of Tupperware Australia by partnering with influencers to create tailored content for each of its five pillars, engaging a broad online audience and highlighting the brand’s focus on functionality, sustainability and simplifying life in the kitchen.
Red Yolk collaborated with 13 influencers from June to December 2024, carefully aligning each to one of Tupperware’s content pillars.
These influencers received tailored Tupperware kits matching their assigned pillar and created video content showcasing the products’ unique benefits and how they simplify everyday life.
To maximise impact, Red Yolk ensured all influencer content was Instagram collaborated, allowing influencer content to appear on Tupperware Australia’s IG profile to further drive reach and credibility for the brand.
The campaign achieved outstanding results:
- 5.9M impressions and 151K+ engagements across Instagram and TikTok.
Several influencer videos saw virality which led to significant growth on Tupperware’s social channels:
- 25% increase in TikTok followers since June 2024
- 3,000+ new Instagram followers since June 2024.
Red Yolk’s Food Influencer Marketing
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