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To drive more customers and brand awareness to The Funderdome, featuring all the entertainment activities like: The world-class two-level 18 hole crazy golf course, Old and new arcades and karaoke party room. The strategy involved leveraging ‘things to do in Melbourne’ and lifestyle influencers to showcase The Funderdome as a great activity to do with family and friends.
30 nano, micro and macro influencers were selected to create video content across Instagram & TikTok with the additional coverage of Instagram stories. Red Yolk conducted a full influencer marketing service, from influencer selection, briefing, influencer agreements and contracting. This resulted in influencers crafting highly engaging video content that authentically highlights The Funderdome as an enjoyable activity to experience in Melbourne while staying true to their brand.
Over a three-month span, The Funderdome garnered more than 1.05M organic impressions, leading to 68K plus organic engagements and over 23k shares on Instagram and TikTok. The deliberate inclusion of lifestyle and activity-oriented influencers effectively positioned The Funderdome as the premier entertainment complex, resonating authentically with a diverse audience in Melbourne.
Red Yolk’s Food Influencer Marketing
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