To drive more brand awareness and increase bookings to Rush Escape Game, showcasing all their unique real-life escape game rooms like: Rezident Evil, Alice in Wonderland, The Black Pearl, Hacksaw, The Nine-Nine and The Conjoining. The strategy focused on tapping into the influence of both food and lifestyle influencers, acknowledging their natural correlation. This recognition stemmed from the fact that influencers frequently incorporate a mix of food-related content and lifestyle activities. The aim was to highlight Rush Escape Game as the leading escape room brand.
20 nano, micro and macro influencers were selected to create video content across Instagram, TikTok and Instagram stories. Red Yolk delivered a full influencer marketing service, from influencer selection, briefing, influencer agreements, contracting and logistics. As a result, influencers produced highly engaging and quality content that showcased the theme of each escape room, establishing Rush Escape Game as the number one destination for escape room games in Melbourne.
Red Yolk generated more than 2.5M organic impressions, over 170K organic engagements and over 75K organic shares across Instagram and TikTok over a 3 month period. The combination of food and lifestyle influencers, skilled in creating high-quality content, successfully positioned Rush Escape Game as the ultimate choice for an escape room complex in Melbourne.
Red Yolk’s Food Influencer Marketing
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