Generate buzz and major awareness for Domino’s Smokehouse BBQ range featuring new products and flavours like: Smokehouse Meatlovers Pizza, Smokehouse BBQ Pork Belly Pizza, Bacon & Cheese Loaded Fries, BBQ Meatlovers Loaded Fries & Pork Belly Pasta.
The approach focused on engaging influencers with a longstanding passion for the BBQ scene, as well as involving foodie influencers to organically present the new flavours and raise awareness about the latest range.
Red Yolk coordinated with 27 micro and macro influencers to develop video content for Instagram and TikTok. They oversaw the entire influencer marketing process, including briefing, creative strategy, influencer selection, agreement negotiations, content usage, and logistical management.
This comprehensive approach resulted in all influencers creating highly engaging and quality content that effectively showcased Domino’s Smokehouse BBQ range, meeting Domino’s objectives and enhancing the visibility of their new range on social media platforms.
Over a span of two months, the campaign garnered 1.8 million organic impressions, leading to more than 75,000 organic engagements. By leveraging both BBQ-specific influencers and food influencers, the initiative successfully reached a broad spectrum of audiences, including BBQ enthusiasts and the general public.
Red Yolk’s Food Influencer Marketing
Learn moreGet your business yolked with scroll-stopping UGC content
Contact Us
