To generate excitement for Domino’s MORE pizza range featuring new flavours like: The Lot, Butter Chicken, Spicy Lovers, 4-Cheese, Capricciosa, Spicy spinach & feta. The strategy involved leveraging food influencer marketing to authentically showcase these new flavours and drive awareness of the new range.
15 micro and macro food influencers were engaged to create video content across Instagram & TikTok. Red Yolk managed the entire influencer marketing process, from briefing and drafting influencer agreements to providing filming instructions and managing logistics.
As a result, all influencers produced engaging videos that authentically showcased Domino’s MORE pizza range, aligning with Domino’s objectives and positively highlighting their new range across socials.
4.5 million + organic impressions generated resulting in over 300,000 organic engagements across a two-month period. The strategic use of food influencers not only showcased the MORE pizza range authentically but also effectively reached diverse audiences. This approach generated significant buzz and excitement around the limited-time availability of the MORE pizza range, aligning seamlessly with Domino’s objectives.
Red Yolk’s Food Influencer Marketing
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