Generate awareness & hype for Domino’s latest creation the “Cheese Volcano” throughout Australia and New Zealand.
Red Yolk reached out and hand-selected over 20 foodie influencers across Australia and New Zealand.
Each influencer was briefed on specific angles and guided to capture the perfect cheese pulls and dips, as these shots have a higher likelihood of going viral due to their eye-catching appeal.
Additionally, Red Yolk managed the scheduling & flighting to ensure frequent posts over a six-week campaign for maximum reach.
Over 6 million organic impressions and over 270,000 interactions, including comments, likes, saves, and 100,000 shares were achieved. This success came from 35 pieces of content posted across Instagram and TikTok.
The focus on capturing cheese pulls and dip angles paid off, with 7 pieces of content each generating over 200,000 organic impressions.
This viral success created significant buzz for the Cheese Volcano in both Australia and New Zealand, contributing to the product becoming a permanent fixture on Domino's menu.
Red Yolk’s Food Influencer Marketing
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